Kevin Horek

Fractional Product
& AI Lead

I turn AI and SaaS ideas into production-ready products.

UX, front-end and AI, designed and built by one senior hand, so founders and CTOs ship a v1 in weeks instead of quarters. I also run a small studio of my own products and partner for cash, equity or both.

  • 30+ years
  • 50+ shipped platforms
  • Sold a startup (Stacks) to EBSCO
  • Worked for Adobe, Apple, Microsoft, BMW, Pepsi and The Home Depot
Now · November 2026Taking Mentor Intelligence native on iPhone, iPad and Android, and writing about building AI products every week.

Work

Client Work

Product design and builds for founders and product teams, usually in the stack that went to production. More work is under NDA, including my role as product and AI lead on a large government project.

DamGuard screenshot
Regulated infrastructure

DamGuard

Dam-safety compliance for New Zealand operators: map evidence to regulations, close deficiencies, and produce regulator-ready reports with a 3D view of the asset.

Design + buildPilot2026
View Project →
AILocate screenshot
Retail analytics

AILocate

Shelf intelligence for retail operations: perpetual planograms, real-time on-shelf availability and task management.

Design + prototypeShipped2025
View Project →
MixLab AI screenshot
AI for formulation

MixLab AI

Cosmetic formulation with AI that checks Health Canada rules as you work. Web, iOS, Android and iPad.

Design + prototypeShipped
View Project →
Swift Manufacturing screenshot
Manufacturing SaaS

Swift Manufacturing

True batch costs and lot traceability for contract manufacturers, designed as white-label multi-tenant SaaS.

Design + prototypeShipped2025
View Project →
Painworth screenshot
Legal tech

Painworth

AI claim assessment plus human lawyers for personal injury settlements, with transparent timelines and lower fees.

Design + prototypeShipped
View Project →
Passkey Auth Platform screenshot
Identity

Passkey Auth Platform

Passwordless sign-in for payments and banking: an admin for apps, users, themes and stats.

Design + prototypeShipped
View Project →
iClerk screenshot
Enterprise AI agents

iClerk

Purpose-built AI agents for accounts payable and compliance. Prototyped in React so developers reused the code.

Design + prototypeShipped
View Project →
InsideDesk screenshot
Dental revenue cycle

InsideDesk

Revenue cycle management for dental groups, with AI phone automation that removes payer hold times.

Design + prototypeShipped
View Project →
Lift screenshot
AI for construction

Lift

Steel takeoffs in minutes instead of hours. AI reads the blueprint; estimators confirm what it found.

Design + prototypeShipped
View Project →

How I Work

The same seven steps every time. Two ways to get it live: I build it myself, or I lead your design and dev team until it is live.

Step 01 · Discover

Calls and walk-throughs of how it works today

I start with the people who do the work, not only the people who sign off. On recorded calls they walk me through the current process screen by screen: the spreadsheets, the email threads, the workarounds, and the moments where it breaks.

What you get

  • Recorded calls and transcripts
  • A step-by-step map of the current process
  • Every spreadsheet, form and report in use today

At this step

I build it

I run the calls and walk-throughs with the people who do the work, and map the current process myself.

With your team

Your product, design and engineering leads join the calls, so everyone starts from the same picture of the problem.

Ways to work together

Most projects start with a Scoping Sprint, so the build is planned from a spec instead of a guess.

I have an idea

Scoping Sprint

2+ weeks

You have an idea or a rough prototype and need a plan you can trust before the build.

  • Discovery calls and walk-throughs of today’s process
  • A requirements brief and a sourced spec, version 1 locked
  • A clickable prototype of the core flow, tested with users
Email me about this
I have a prototype

v1 Build

6+ weeks

You’ve built the prototype, or you know what to build. I take it to a live v1: the production stack, security, tests and real users.

  • Design and development in the stack that goes to production
  • Automated tests, a security review and your sign-off on every release
  • Code, documentation and IP in your repository
Email me about this
I have a live product

Fractional Product & AI Lead

Ongoing

Your product is live and you need senior product and AI leadership without a full-time hire.

  • Product direction, roadmap and the next three releases
  • Hands-on design and build on the work that matters most
  • AI features scoped, evaluated and shipped responsibly
Email me about this
I want a co-builder

Build Partner

Cash, equity or both

You have a product worth building and want a co-builder with skin in the game, not a vendor.

  • Usually part cash, part equity, set to your runway and stage
  • Product, design, build and AI as a long-term partner
  • Equity that vests on milestones we agree up front
Email me about this

Not sure where to start?

Take the two-minute v1 check, or send me your prototype for a free 10-minute recorded teardown.

30+ Years of Impact

Trusted by leading organizations worldwide

Featured In

In Their Words

What clients, teammates and readers have said since 2010.

From the first day Kevin showed up, I was always impressed with his design chops. His desire to learn, get better, and try new things was inspiring to me.

Kevin steadily improved his skill in design, front-end development, and then finally full-stack development. He’s an ambitious guy, with a lot of drive. He gets the web.

JustinSoftware

They have been a pleasure to work with. Their team is knowledgeable, articulate and responsive.

Whenever we propose a change to our website, they use their interface design expertise to suggest the best way to make it while improving the experience for our visitors. We have no hesitation in wholeheartedly recommending their work.

JoanneAviation

Looks great, and thanks again for everything! I met with our EBSCO reps today and told them how happy we are with your team and the Stacks site.

ChrisLibraries

You work fast! Thank you for taking the time to give us such meaningful and useful feedback. It’s exactly what we need at this point to keep improving.

There are some really great insights in here.

KathleenHigher education

Whoa, it looks so much cleaner! I spoke with the programmers and they loved the customer page. Love it.

ScottTruck parts

Kevin was a great mentor and taught me a lot when I was starting out. He is very driven and is always interested in how he can leverage what’s new and exciting on the web.

SarahWeb design

The quoting form feels simple and user-friendly. Great work on this!

Thanks for the update, Kevin. This looks amazing!

MabelleHome services

They built our award-winning iOS app and, more recently, the core of our new responsive website.

IanLibraries

It’s done, and they’re thrilled with the results. Their provost has been very impressed too.

KirkLibrary services

Thank you for all the work you’ve done to get our websites up and running, and for the adjustments that needed your expertise. We appreciate it, Kevin.

MikeTrucking and logistics

Thanks for the smooth launch. It all looks great.

Thanks for this excellent summary, Kevin. We’re definitely interested in exploring this further.

JimLaw

I probably shouldn’t be surprised by what you created in two hours. It’s very slick and easy to use, overall, this is amazing.

NadimStartup mentoring

I went through your book. It’s a lot of work, and you did a very good job. I especially liked the comments drawn from your experience. You’ve shown the ability to think beyond the technical issues, and a lot of technical people can’t do that.

BarryBook reader

Kevin is an excellent UI designer who always tries to stay current with new technologies and trends. He’s very passionate and pays attention to details.

IvanDigital agency

Loving the website design and colour scheme! It’s simple, has everything we need, and looks amazing.

ArdenVenture capital

First off, kudos to you! We love the design, and the software team also says you did a great job. Everyone across the board has really loved it. Nice work, Kevin!

JuliannaMarketing and communications

It’s great. I recently discovered Foundation, and your book has been very useful in getting me started.

MarkBook reader

Given the tight timeline, this looks very sharp. You’re off to a great start, and I look forward to working more closely with you.

DavidInvestment management

Really impressed: clean layout, simple color scheme, light background. You’re hitting all my high notes.

JustinSoftware

I really enjoyed your talk today on UX and UI best practices. It will help our team with future iterations of our product design.

JesseStartups

Thank you so much for a successful launch this morning! We are really pleased with the site and what it means for our patients, families and care providers for years to come.

VanessaHealthcare

Kevin is a powerhouse and a talented designer who was always curious about how things worked. I really enjoyed brainstorming ideas with him and chatting about technology because he is so obviously passionate about it. I’d work with him again anytime.

LucasWeb development
22 quotes

About Kevin Horek

Kevin builds modern web and mobile applications, AI-powered products and multi-tenant SaaS platforms with production-grade security, performance and UX. Thirty years of technical UX design, front-end engineering and product strategy go into software that is both beautiful and brutally practical. He sold his startup, Stacks, to EBSCO, runs a small studio of his own products, and partners with founders and CTOs as a fractional product and AI lead.

Education

Studied web design and development at universities across North America, including UCLA and the University of Alberta.

Startup Exit

Sold a startup (Stacks) to EBSCO, a large enterprise company, demonstrating the ability to build valuable technology businesses.

Security Built In

More than fifty security certifications, including the Google Cybersecurity Certificate, covering offensive and defensive work from web application security to incident response.

Fractional Engagements

Part-time or project-based product and AI lead, embedded in your team or running ahead of it, with a working preview every few days.

Radio/TV Host

Hosted a nationally syndicated TV and radio show for ten years, sharing insights on technology, design, and innovation.

Published Author

Published author on responsive design by Packt Publishing, sharing expertise in modern web development practices.

Contact

Need a product and AI lead for the next few months, not a hire?
Tell me what you are building and where it is today.