Kevin Horek

Fractional Product
& AI Lead

I turn AI and SaaS ideas into production-ready products.

UX, front-end and AI, designed and built by one senior hand, so founders and CTOs ship a v1 in weeks instead of quarters.

  • 30+ years
  • 50+ shipped platforms
  • One startup exit
  • Worked for Adobe, Apple, Microsoft, BMW, Pepsi and The Home Depot

Work

Client Work

Product design and prototypes for founders and product teams, usually in the stack that went to production.

DamGuard screenshot
Regulated infrastructure

DamGuard

Dam-safety compliance for New Zealand operators: map evidence to regulations, close deficiencies, and produce regulator-ready reports with a 3D view of the asset.

Design + buildPilot2026
View Project →
AILocate screenshot
Retail analytics

AILocate

Shelf intelligence for retail operations: perpetual planograms, real-time on-shelf availability and task management.

Design + prototypeShipped
View Project →
MixLab AI screenshot
AI for formulation

MixLab AI

Cosmetic formulation with AI that checks Health Canada rules as you work. Web, iOS, Android and iPad.

Design + prototypeShipped
View Project →
Swift Manufacturing screenshot
Manufacturing SaaS

Swift Manufacturing

True batch costs and lot traceability for contract manufacturers, designed as white-label multi-tenant SaaS.

Design + prototypeShipped
View Project →
Painworth screenshot
Legal tech

Painworth

AI claim assessment plus human lawyers for personal injury settlements, with transparent timelines and lower fees.

Design + prototypeShipped
View Project →
Passkey Auth Platform screenshot
Identity

Passkey Auth Platform

Passwordless sign-in for payments and banking: an admin for apps, users, themes and stats.

Design + prototypeShipped
View Project →
iClerk screenshot
Enterprise AI agents

iClerk

Purpose-built AI agents for accounts payable and compliance. Prototyped in React so developers reused the code.

Design + prototypeShipped
View Project →
InsideDesk screenshot
Dental revenue cycle

InsideDesk

Revenue cycle management for dental groups, with AI phone automation that removes payer hold times.

Design + prototypeShipped
View Project →
Lift screenshot
AI for construction

Lift

Steel takeoffs in minutes instead of hours. AI reads the blueprint; estimators confirm what it found.

Design + prototypeShipped
View Project →

Earlier Work

Older engagements, side projects, video and brand work. Every entry still has its page.

How I Work

The same seven steps every time, and two ways to get it live: I build it myself, or I work with your design and dev team until it is live.

I build it

I design, build and ship it myself, as a live working app on your accounts. Best when you need a v1 fast and do not have a team yet.

With your team

I lead the product and AI work alongside your designers and developers, and stay until it is implemented and live. Best when you have a team and need senior direction.

Step 01 · Discover

Calls and walk-throughs of how it works today

I start with the people who do the work, not only the people who sign off. On recorded calls they walk me through the current process screen by screen: the spreadsheets, the email threads, the workarounds, and the moments where it breaks.

What you get

  • Recorded calls and transcripts
  • A step-by-step map of the current process
  • Every spreadsheet, form and report in use today

At this step

I build it

I run the calls and walk-throughs with the people who do the work, and map the current process myself.

With your team

Your product, design and engineering leads join the calls, so everyone starts from the same picture of the problem.

AI does the heavy lifting; people make the calls. Coding agents never touch production data, every change ships through a preview first, and nothing on a product page is claimed without evidence.

Ways to work together

For founders and product leaders shipping a v1, and CTOs who need senior product and AI help without adding headcount. Most projects start with a Scoping Sprint, so the build is planned from a spec instead of a guess.

Always happy to chat about interesting projects

Scoping Sprint

2+ weeks

You have an idea or a rough prototype and need a plan you can trust.

What you get

  • Discovery calls and walk-throughs of today’s process
  • A requirements brief and a sourced spec, version 1 locked
  • A clickable prototype of the core flow, tested with users
  • A clear plan and timeline for the build
Email me about this

v1 Build

6+ weeks

You know what to build and need it designed, built and shipped.

What you get

  • Design and development in the stack that goes to production
  • A working preview every few days, tested with real users
  • Automated tests, a security review and your sign-off on every release
  • Code, documentation and IP in your repository
Email me about this

Fractional Product & AI Lead

Ongoing

You need senior product and AI leadership without a full-time hire.

What you get

  • Product direction, roadmap and the next three releases
  • Hands-on design and build on the work that matters most
  • AI features scoped, evaluated and shipped responsibly
  • Hiring help and reviews for your designers and engineers
Email me about this

In every engagement

  • Responsive and accessible by default
  • Documented and maintainable, so your team can own it
  • You own the code and IP
  • NDA on request
  • Weekly written updates
  • No lock-in: everything lives in your accounts

30+ Years of Impact

Trusted by leading organizations worldwide

Featured In

In Their Words

Recommendations from people I’ve worked with.

From the first day Kevin showed up, I was always impressed with his design chops. His desire to learn, get better, and try new things was inspiring to me.

Kevin steadily improved his skill in design, front-end development, and then finally full-stack development. He’s an ambitious guy, with a lot of drive. He gets the web.

JustinSenior colleague

Kevin is a powerhouse and talented designer who was always curious about how things worked. I really enjoyed brainstorming ideas with him and chatting about technology because he is so obviously passionate about it. I’d work with him again anytime.

LucasColleague on another team

Kevin was a great mentor and taught me a lot when I was starting out. He is very driven and is always interested in how he can leverage what’s new and exciting on the web.

SarahTeammate

Kevin is an excellent UI designer that always tries to stay current with new technologies and trends. He’s very passionate and likes to pay attention to details.

IvanTeammate

About Kevin Horek

Kevin builds modern web and mobile applications, AI-powered products and multi-tenant SaaS platforms with production-grade security, performance and UX. Thirty years of technical UX design, front-end engineering and product strategy go into software that is both beautiful and brutally practical.

Education

Studied web design and development at universities across North America, including UCLA and the University of Alberta.

Startup Exit

Successfully sold a startup to a large enterprise company, demonstrating the ability to build valuable technology businesses.

Security Built In

More than fifty security certifications, including the Google Cybersecurity Certificate, covering offensive and defensive work from web application security to incident response.

Fractional Engagements

Part-time or project-based product and AI lead, embedded in your team or running ahead of it, with a working preview every few days.

Radio/TV Host

Hosted a nationally syndicated TV and radio show for ten years, sharing insights on technology, design, and innovation.

Published Author

Published author on responsive design by Packt Publishing, sharing expertise in modern web development practices.

Contact

Need a product and AI lead for the next few months, not a hire?
Tell me what you are building and where it is today.