InsideDesk
Collect dental revenue faster: claims, payer follow-up and reporting in one hub.
The problem
Dental service organizations chase claims across practice management systems and payer portals, and staff sit on hold with payers for hours. InsideDesk centralizes claims across locations, automates payer follow-up, uses AI to make the payer phone calls, tracks AR and denials in real time, and reports through Power BI.
Key decisions
The same design decisions had to hold across a dashboard, a trade booth and a mailer.
Product and marketing designed separately, or one system.
One visual system carried from the React prototype into booths, business cards, brochures and direct mail.
More coordination. One brand wherever a DSO met the product.
The work



Holiday card
Where AI was used
AI-powered payer phone call automation is in the product; the prototype was built with AI assistance in React and Material UI.