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Writing

Notes on building AI and SaaS products: how I work, working with founders, and lessons from my own studio products.

AIweb designproduct4 min read

Thirty years building for the web: what AI changed, and what didn't

After 30+ years and 50+ shipped platforms, what AI has really changed about building for the web, and what it has not changed at all.

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privacyproduct designarchitecture4 min read

Local-first by default: privacy as a product decision

Building R3ader taught me that privacy is a product decision made early: local-first storage, optional sync and no algorithmic feed.

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processdiscoveryresearch4 min read

What I listen for in discovery calls and walk-throughs

What I ask and watch for when people show me how their work gets done today, who should be in the room, and how it becomes one requirements brief.

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product thinkingconsumer appsdesign3 min read

Working backwards: start from the moment that matters

The product thinking behind BackTrack: why "when do I start?" is a better question than "when do I wake up?", and how to find your own.

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Page 8 of 8 · 60 articles

Kevin Horek · Fractional Product & AI Lead · All work · Writing · LinkedIn Instagram X GitHub · Updated November 2026 ·